Product Management

Service Description

As-is analysis and concept proposal tailored to your company. Definition & organization of a product management team. Project development incl. "Scrum Framework" for complex product projects. Development and implementation of the product development & product life cycle process. Definition and introduction of product test levels & approval process Product positioning and price management in line with the business plan. Creation of milestones & roadmap. Creation of the budget plan & definition of the annual conditions for different customer groups. Development of product marketing tools (ATL & BTL, classic advertising, as well as content marketing, SEO search engine optimization & social media activities). Elaboration (layout & text), preparation & implementation of product presentations at trade fairs, customer events and internally. Development of forecast (monthly and yearly) process tools. SCOUTING - observation and analysis of the market and competition (GfK, IFR, store, etc.). * With the customer and sometimes also in the home office.